In most cases, yes — using a verified Business Manager (BM) is better when running agency ad accounts.

While agency accounts do not require your BM to be verified, having a verified BM offers additional stability, trust, and smoother ad operations.

Here’s why:

1. Higher Trust Score With Meta

A verified BM has:

• Completed business verification
• Provided legal documents
• Passed Meta’s authenticity checks

This naturally gives it a higher trust score, which helps with:

• Smoother asset linking like pixels and dataset sharing
• Fewer random restrictions
• Faster resolution during reviews

2. Fewer Restrictions When Managing Multiple Assets

Verified BMs typically face:

• Fewer “permission errors”
• Fewer ad disapprovals caused by credibility checks
• Smoother integration with pages, pixels, catalogs, and apps

If you’re scaling, this becomes important.

3. Easier Collaboration With Agency Accounts

Even though our agency ad accounts work independently from your BM’s verification status, a verified BM can still:

• Assign assets cleanly
• Connect pages and domains without issues
• Reduce delay in publishing ads
• Avoid “asset mismatch” warnings

These small improvements add up.

4. Not Mandatory, But Strongly Recommended

To clarify:

• You can use agency ad accounts without a verified BM
• Your ads will still run without issues
• Verification is not required for onboarding

However:

⭐ A verified BM reduces friction

⭐ Enhances credibility

⭐ Improves long-term stability

So while it’s not compulsory, it’s highly recommended for advertisers who plan to scale.

Summary

• BM verification is not mandatory for agency ad accounts
• But it provides better stability, higher trust, and fewer restrictions
• Ideal for scaling advertisers and long-term Meta operations

Updated on: 06/01/2026