This guide explains the regional ad accounts we issue and how they differ. Region is about billing, currency, locking, and who provisions the account, not about where you can target. Every region can target globally.

We currently work with Europe, Hong Kong, and India as standard options. US-region Meta is not openly available. It is issued case-by-case only, requires explicit internal approval, and should not be assumed.

Currencies

• Europe: USD, EUR, GBP, AUD
• Hong Kong Meta / TikTok / Snapchat / Pinterest: USD
• India: INR only
• Google: USD only, and can advertise globally
• Also supported on the platform overall: SGD (wallet). MXN, HKD, CAD, AED, TRY, MYR are not available as ad-account currencies.

Pick region based on the currency you want to be billed in, not where your audience lives.

• EUR / GBP / AUD → EU
• INR (GST invoices) → India
• USD → EU or HK (and US only if we have explicitly agreed)

Currency and timezone are normally fixed once the account is activated or funded. Support may sometimes correct the currency while a request is still pending and the account has never been topped up. Otherwise, a new ad account is required and unused funds can be reallocated.

Fees (Commission, Level 1: confirm in the app)

• Meta EU 4% · Meta HK 3% · Meta India 3% · Meta CC 4%
• US-region Meta has no standard public rate. Do not quote one without explicit internal approval.
• Fees auto-reduce with Levels & Thresholds on top-up accounts. CC accounts do not get those reductions.

Domain / page locking

• HK Meta: domain and page are locked at creation and cannot be changed later
• EU / India (and US when issued): flexible

Even on flexible regions we recommend one domain + one page per ad account.

Starting spend limit (HK Meta)

Hong Kong Meta accounts start at a $350 daily spend limit. It increases with fully compliant spending.

Pinterest

Pinterest is HK only (EU Pinterest is discontinued). The domain must be at least 6 months old. Currency is USD.

Issuance & top-ups

• Most new accounts: 12–24 hours after approval
• Accounts provisioned by the HK partner team (HK Meta, TikTok, Snapchat, Pinterest, and Google): Hong Kong weekdays (UTC+8), not weekends or HK public holidays
• Meta / TikTok HK / Google top-ups: instant API, 24/7
• Snapchat & Pinterest top-ups: manual, HK-team hours
• EU TikTok top-ups: manual, ~9:00–18:00 CET weekdays

Inactivity

• HK Meta: closed after 30 days idle and cannot be reopened
• EU: closed after 3 months idle and can be reopened (often as a new account)

Which region for performance?

Usually similar. Results depend more on product, creatives, and targeting than on region.

Subscription (0% fees)

You can switch to a platform Unlimited plan or Threasury Black instead of paying commission. See threasury.io/pricing. Location fees (DST) still apply on Meta top-up accounts.

Updated on: 27/08/2026