Articles on: General Questions

How Meta Top-Up vs Credit Card Accounts Work

Threasury issues two types of Meta ad account: top-up (prepaid) and credit-card (CC). They are different products. We do not convert one into the other. If you need the other format, request a new account. Both can sit in the same BM.


TikTok, Google, Snapchat, and Pinterest are top-up only.


1. Top-up accounts

You fund the Threasury wallet, then allocate to the ad account. Ads spend the prepaid balance.


  • Instant API top-ups 24/7 on Meta (and TikTok HK / Google)
  • Auto top-up rules available
  • Partial Business Manager access
  • Level-based fee reductions apply
  • Meta location fees (DST) are passed through on top-ups — including on Unlimited plans
  • No card on the ad account, so no card-decline pauses


Keep the wallet funded. Low ad-account balance = ads pause.


2. Credit-card accounts

You attach your card (or PayPal — allowed on Meta CC). Meta bills the card on its own threshold / billing-date logic. Threasury invoices our agency fee separately.


  • Full BM access
  • No level-based fee reductions — CC fee stays at the region base rate
  • Location fees are billed by Meta to the card, not through our top-up flow
  • Card declines, OTPs, and 3-D Secure failures can pause or restrict the account
  • PayPal is not a Threasury wallet method; it is only a Meta-side method on CC accounts


Card / credit-line lock window

Meta card and credit-line work is locked from the 29th through the 4th of the month and opens on the 5th. Plan new CC accounts and credit-line changes around that window.


Which should you choose?

For most advertisers, top-up is more stable. Choose CC if you specifically need postpaid billing, card points, or PayPal on the ad account.


Common misconceptions

  • Wallet balance ≠ ad-account balance. Allocate (or auto top-up) before you expect spend
  • Switching Starter → Unlimited applies 0% to existing accounts on that platform; it does not convert CC ↔ top-up
  • “Amount owed” / credit-line lines in the dashboard are often our internal coverage, not a bill you must pay — ask support with a screenshot if unsure

Updated on: 13/08/2026

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