Articles on: Pricing & Billing

Detailed Pricing Explanation

We offer a transparent and performance-driven pricing model designed to support every advertiser — from early-stage stores to large-scale brands spending six to seven figures monthly.

This article explains exactly how our pricing works, how your fees reduce automatically, and what each plan includes.


Our Pricing Philosophy


Our pricing is built around one principle: **The more you spend, the less you pay.


We want advertisers to scale without worrying about high agency fees or unpredictable pricing structures.

So your fees decrease automatically based on your 30-day rolling spend.


Two Pricing Models


You can choose between Commission-Based Pricing or Subscription-Based Pricing depending on your preference.


A. Commission-Based Pricing


This is the default pricing model for most users.


How it works

  • You top up your wallet
  • We add funds to your ad account
  • A small % fee is deducted as our service charge
  • Your fee percentage reduces automatically as your 30-day spend increases


• Fees adjust automatically — no need to request an update • Your current fee tier is always visible inside the dashboard on 'Levels & Thresholds' page


Who Should Choose This

  • Merchants spending below $100k monthly
  • Advertisers scaling aggressively
  • Anyone needing flexibility without monthly commitments


How Fee Calculation Works in Commission Model

When you top up:

  • Example top-up: $10,000
  • Your fee tier: 3%
  • Service fee: $300
  • Amount added to your ad account: $9,700
All calculations are shown transparently in the dashboard on 'Fees overview' page


B. Subscription-Based Pricing


You pay a fixed monthly fee, and your transaction fees becomes zero.


How it works

  • You choose a subscription plan (Starter, Growth, Pro)
  • You pay a monthly platform fee
  • Your fee per top-up becomes 0–1% depending on the plan
  • Ideal for large spenders who want to minimize fees


Subscription plans dramatically reduce your effective fees if your spend is consistent or high.


Who Should Choose This

  • Advertisers spending $50k+ per month
  • Agencies with multiple clients
  • Brands wanting predictable cost structure


Additional Gateway Charges (If Applicable)


1. GST / Local Taxes (India)

If you are based in India:

  • 18% GST applies on our service fee (not on the entire top-up amount)


2. Payment Gateway Fees

Your bank or payment provider (Razorpay / Stripe / Airwallex etc.) may charge:

  • 2%–4% depending on your card or payment mode
  • FX conversion charges if you pay in foreign currencies


3. Refund Fee (If applicable)

We do not charge refund fees, but:

  • Payment gateways may deduct their charges
  • FX losses (if any) are not controllable
  • Refunds are only possible if the balance is unused on wallet or ad accounts


Refund of any fees applied, any subscription or any plan fees paid is not possible.


Automatic Fee Reduction System


Your fee reduces automatically based on:

  • Past 30-day rolling top ups
  • Plan type
  • Regions
  • Media channels


Why Our Pricing Is Better Than Agencies


Traditional agencies charge 5–8%. Threasury starts at 0–4%, depending on your plan and scaling level.


You also get:

  • More control
  • Faster scaling
  • No long lock-in contracts
  • More stable ad accounts
  • Transparent dashboard tracking

Updated on: 18/12/2025

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