Levels & Thresholds
Our Levels & Thresholds system rewards higher spending with lower top-up fees.
As your total spend increases, you unlock a new level. Each level is a permanent reduction on the standard fee for top-up accounts.
How it works
Your level is calculated on your highest total spend over the last 30 days, across all ad accounts and platforms, converted to USD.
Credit Card (CC) ad-account spend is not included. CC accounts do not receive level-based fee reductions. They stay on the region base rate (or a manual override).
Once a level is unlocked, it never goes back down, even if spend later drops. Reduced fees apply to future top-ups.
Levels are recalculated continuously; “within 24 hours” is a safe expectation if you just crossed a threshold. Always check the Levels & Thresholds page in the app before quoting a fee.
Spend thresholds
Level | 30-day spend (USD) | Fee reduction | Final fee example* |
|---|---|---|---|
Level 1 – Starter | $0 – $10,000 | −0% | 4.0% |
Level 2 – Basic | $10,001 – $20,000 | −0.5% | 3.5% |
Level 3 – Growth | $20,001 – $50,000 | −1.0% | 3.0% |
Level 4 – Pro | $50,001 – $100,000 | −1.5% | 2.5% |
Level 5 – Elite | $100,001 – $200,000 | −2.0% | 2.0% |
Level 6 – Elite+ | $200,001 – $300,000 | −2.5% | 1.5% |
*Example assumes a 4% standard base, such as Meta EU. The same percentage-point reduction applies to other published standard base rates. US-region Meta is not a standard offering and has no public rate.
A simple example
$24,000 eligible 30-day spend → Level 3. On a 4% base your future top-up fee is 3%.
What this does not change
- Minimum top-up is still 200 in the ad account currency (INR: ₹15,000 + GST every time). That is not a “first top-up only” rule.
- Location fees (DST) are Meta’s tax and still apply, including on Unlimited plans.
- Unlimited / 0% subscription plans do not use this table for that platform. The monthly fee already covers commission.
Updated on: 27/08/2026
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