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# Levels & Thresholds

Our **Levels & Thresholds** system rewards higher spending with **lower top-up fees**.

As your total spend increases, you unlock a new level. Each level is a **permanent** reduction on the standard fee for **top-up** accounts.

### How it works
Your level is calculated on your **highest total spend over the last 30 days**, across all ad accounts and platforms, converted to USD.

**Credit Card (CC) ad-account spend is not included.** CC accounts do **not** receive level-based fee reductions. They stay on the region base rate (or a manual override).

Once a level is unlocked, **it never goes back down**, even if spend later drops. Reduced fees apply to **future top-ups**.

Levels are recalculated continuously; “within 24 hours” is a safe expectation if you just crossed a threshold. Always check the **Levels & Thresholds** page in the app before quoting a fee.

### Spend thresholds
| Level | 30-day spend (USD) | Fee reduction | Final fee example* |
| ---- | ---- | ---- | ---- |
| Level 1 – Starter | $0 – $10,000 | −0% | 4.0% |
| Level 2 – Basic | $10,001 – $20,000 | −0.5% | 3.5% |
| Level 3 – Growth | $20,001 – $50,000 | −1.0% | 3.0% |
| Level 4 – Pro | $50,001 – $100,000 | −1.5% | 2.5% |
| Level 5 – Elite | $100,001 – $200,000 | −2.0% | 2.0% |
| Level 6 – Elite+ | $200,001 – $300,000 | −2.5% | 1.5% |

*Example assumes a **4%** standard base, such as Meta EU. The same percentage-point reduction applies to other published standard base rates. US-region Meta is not a standard offering and has no public rate.

### A simple example
$24,000 eligible 30-day spend → **Level 3**. On a 4% base your future top-up fee is **3%**.

### What this does not change
* **Minimum top-up** is still 200 in the ad account currency (INR: ₹15,000 + GST every time). That is not a “first top-up only” rule.
* **Location fees (DST)** are Meta’s tax and still apply, including on Unlimited plans.
* **Unlimited / 0% subscription** plans do not use this table for that platform. The monthly fee already covers commission.