Compliance Guide (Read Before Requesting an Ad Account)

(Read this before requesting a new ad account.)

A common guide for all ad accounts across Meta, TikTok, Google, Snapchat, and Pinterest.

Threasury only provides ad accounts to advertisers who follow platform advertising policies and operate whitehat businesses. Submitting a request that does not meet these requirements may be delayed or rejected.

Why this guide matters

Agency ad accounts sit on partner Business Managers. One non-compliant advertiser can put many accounts at risk. Reading this first speeds up approvals and keeps accounts stable.

1. Whitehat products only

Allowed examples

• Ecommerce brands with real products
• SaaS tools
• Education platforms and coaching / info-products (non-misleading)
• Legitimate services with clear value
• Digital products without misleading claims
• General wellness (skincare, basic vitamins without medical claims)

Not allowed

• Counterfeit, replica, or IP-infringing items
• “Get rich quick” or guaranteed-income offers
• Adult / sexual content; OF / cam-model management
• Gambling or real-money gaming
• AI companion / roleplay apps
• RUO peptides
• Dating (including niche dating) — not allowed on any platform or region
• Pharma, prescription drugs, OTC medication
• Weight-loss coaching unless 100% clean with zero claims
• Cloaking or review bypass

Grey-hat requests are reviewed case by case. We do not promise approval, and we do not promise a workaround. If you want accounts that bypass platform policies, we will decline.

2. Health, beauty & wellness

Beauty, skincare, supplements, and wellness are sensitive on Meta.

Not allowed

• Medical or therapeutic claims (“cures”, “treats”, “reverses”)
• Guaranteed or permanent results
• Disease or disorder targeting
• Weight-loss, fat-loss, or muscle-gain claims

General wellness without medical claims can run on any region. Supplements with medical claims are not available on every region and must be reviewed before we confirm anything.

3. Before / after images

Before/after creatives are not automatically banned, but they are high-risk.

They may be allowed only if all of these are true:

• Cosmetic or surface-level change (makeup, styling) — not biological
• No body transformation, no timelines, no guarantees
• No medical or health implications

Not allowed: weight loss, muscle gain, skin-tone change, acne “cures”, hair regrowth, stretch-mark removal, aging reversal, extreme contrast, AI-altered bodies.

4. Discounts and offer language

• In ad creatives: maximum 50% discount
• On the website: a higher discount can be shown
• Words like “closing sale” (and similar urgency-sale framing) are not allowed anywhere — ads or website

5. Website requirements

Your website must include:

• Clear product or service descriptions
• About Us, contact information
• Refund / return policy and Terms
• A secure payment gateway (do not collect payments directly on a lander)

It must not look unfinished or auto-generated, hide pricing or identity, or make exaggerated claims. Meta reviews the whole website, not only the product you plan to advertise — outright blackhat items anywhere on the site can get the request declined.

6. Page requirements

Your Page must be published, free of policy violations, aligned with the website, and properly branded.

7. Ad copy & creatives

Avoid fear/guilt messaging, personal attributes (“Are you overweight?”), and shock content. Use neutral, feature-focused, realistic claims.

8. No policy circumvention

Do not cloak, switch domains to bypass review, or game the systems.

9. What we review before issuing an account

• Product category and website
• Risk and compliance signals
• Domain previously used with another agency is fine
• Mixed catalogs are OK only if restricted items will not be advertised and the site has no blackhat products at all

Requests may be delayed or rejected if issues are found. If we cannot onboard a product, we will tell you why when we can, and we can look at other compliant products you have.

10. If compliance is violated later

1. Stop immediately when we flag it
2. If not stopped within 2 hours, we pause campaigns
3. A repeat of the same/similar violation can mean campaigns are deleted
4. Replacement accounts are not guaranteed. Compliance-related deductions are not refundable. Repeated violations can mean permanent offboarding.

Updated on: 13/08/2026